A product or service is the sum of its parts. The same goes for customer and user experience. The moment somebody touches your service, regardless of which entry point or medium they use, perceptions are formed. These perceptions are compound by all the individual interactions and views experienced and may be good or bad.

Building on the Bruan philosophy and drawing from the inspiration of the Bauhaus, Apple has created this  seamless, compound end-to-end experience. The tradeoff of this experience is the locking of customers into an echo system of high quality, yet somewhat expensive products. Once you buy the watch, you need the phone and the tablet and or Imac. Users simply don’t want to think. Especially those with capital and Influence. People simply have more important things to focus on, than struggling with useless product features.

Creating high-quality products and services does however mean the QA processes for big brands like apple is vigorous and uncompromised. This is too much the developer’s frustration. I have yet to meet the developer who has not been dumbstruck at how long one needs to wait before receiving approval from the Big-A. People however forget there is good reasoning behind this. A single fault in their UX chain is considered a fundamental flaw in all of their products.

Continuous improvement using testing and probing your user groups is therefore necessary, especially if multiple users are using your product. Making sure the compound end to experience is flawless is the right approach. Setting higher standards will elevate your products and get you a greater long-term market share.